Rusty Del Mar was opened 25 years ago, Legendary shaper Rusty Preisendorfer found the location driving from La Jolla to Del Mar in the late 80’s looking for surf , "Fifteenth Street was usually my first stop,” he said. “I’ve always loved the cool, small-town vibe of Del Mar.” Preisendorfer launched the Rusty brand in 1985, and he said he remembers driving down 15th Street on several occasions and noticing a little corner boutique that never seemed to be open.“I thought to myself, 'What a great spot to open a surf shop.'”